Pink Lion Marketing is a brand created by Julie Dickin as a platform for her brand and marketing consultancy services.

Following a 20+ year marketing career, spanning from London to Dubai, Julie is now combining her extensive experience from senior roles at global brands within the corporate world, together with her passion for taking brands to their very heart. She believes a smart brand positioning strategy is the key that many organisations have not yet turned.

Why Pink Lion? Lions are known as ‘King of The Jungle’ as they are the strongest in their environment and the most likely to survive. Their roar can be heard for many miles. This is symbolic of what Pink Lion Marketing stands for – helping brands find their own unique roar and becoming king of their own markets. Pink Lion is also great for brand recall – short, sharp and memorable (top brand tip!). According to psychologists the colour pink represents expression, warmth & hope. Lions represent strength, courage & power. These traits complement each other perfectly when it comes to making a mark with a brand identity.

My focus is on helping businesses and organisations to ‘find their voice’ – helping them carve out a unique identity within their market, and effectively connect with their audience.

I love working together with all kinds of businesses from various backgrounds, cultures and industries, as well as not-for-profits. It makes no difference which industry or organisation when it comes to branding – ranging from commercial corporates to charities. It’s ultimately about finding your unique voice (roar!) and understanding how to communicate this to your audience in the most effective way – enabling you to stand out from your competitors, or simply being heard in a way that sparks a connection and desire to act.”